Dennis Wilcox, a prominent professor of San Jose, University of California and one of the most appreciated PR experts in the world, was in Serbia during the mid of October, and during his stay he had several lectures regarding the field of public relations and internet importance in the Barack Obama campaign.

Even though he was very busy during his stay, he had managed to spend one night with the Beer Fest organizers and with the representative of the Belgrade Tourist Organization.

In the friendly atmosphere of the Pomodoro pizzeria, Professor Wilcox congratulated on the positive publicity of this year's Beer Fest, giving very useful suggestions and advices at the same time.

Professor Wilcox is preparing the new version of his book, Public Relations Strategies & Tactics, which is to be published in 2011. Once more, in this new edition of the book Belgrade Beer Fest will be given as example of positive PR campaign, updated with more illustrations and comparative overview done by Professor Wilcox.

The book Public Relations Strategies & Tactics is being used at more than 300 universities in the world and it is popularly called PR Bible.